UPS A LA MODE - DELIVERING FASHION

What is the idea behind your design for the UPS Fashion Contest 2008-2009?

Bruno Antognini

Bruno Antognini designers Tommy Fjordside and Sophie Renard: We wanted to create a UPS uniform for women drivers in the spirit of Bruno Antognini. The idea was to make a comfortable uniform that remains recognisable thanks to the well-known UPS colours. read more

Charlotte Saliba

My starting point was that UPS is the world’s leading courier company and I wanted my uniform to recreate the look of a young traveller. I tried to give my outline a relaxed air. I combined various uniforms from different countries, drawing inspiration from the English school uniform, the American fire-fighter’s jacket and workman’s overalls. I reworked these to create an “off-the-peg” design. read more

Vinciane Collignon

A comfortable and practical uniform. For increased comfort: fastenings which can be used to adapt the garment. For greater safety: reflective strips on the sides of the jacket and trousers and on the elbow patches.

Elodie Thiry

I first placed my wax dolls in the different environments in which UPS staff work. Whether in cities or quiet rural areas, the courier has to face traffic jams, tiredness, cold, heat, etc. It is therefore essential that his uniform suits all circumstances.

Pierre De Greef

This UPS uniform has a modern, designer look and new, futuristic lines. The aim of this style is to draw attention to the UPS employee; my decision to retain the company’s base colours ensures he will be recognised as such.

Lindsay Petré

I have chosen to create a man of today, in tune with his time. The fabric reinforces the fashionable look. Vintage clothing is in, hence the choice of brown with green and orange. read more

Evelyne Kleinen

I came up with the idea relatively quickly: aeronautical engineering is of interest to a company like UPS, which prides itself in delivering packages in the shortest time possible.

Aline Ghysel

After brainstorming “UPS and technology”, my ideas crystallised on how the animal world functions, in particular the world of the bees. There is little doubt as to the capability of these insects. In fact, bees have their own way of communicating in order to protect themselves against predators and they develop a social structure and find their place within a colony. read more

Alexandra Rauw

The main idea is based on elegance on the one hand, and the world of sport on the other, in line with certain key UPS values such as integrity and confidence. read more

Yara Reis

UPS does not hesitate to use new technology to improve the quality of its services. So why not imagine a not too distant future where packages are delivered by UPS vehicles flying or running purely on solar power? read more